Life as we know it is impossible without water. Yet ubiquitous as it is – two-thirds of the globe is covered with water – only 0.6% of the world’s water is suitable for the purpose of drinking.

There is no area on earth where water saving is of more urgent importance than the Middle East. The Grohe Blue Globe Club, was established in 1997 keeping in mind the interests of water conservation in the Middle East and Africa.

Our mission